It’s hard to put taxes and fun in the same sentence; Taxes are nobody’s favorite thing. The confusing jargon and often complicated form names, exceptions and rules lead to many Americans dreading having to file their taxes each year. What a lot of them don’t realize though is that filing taxes doesn’t have to be so confusing. In fact, it can be easy, with the help of technology.
We let technology guide us through the day, from waking us up in the morning to letting us do our jobs to providing us with entertainment at night. It’s hard to imagine there’s any American left that doesn’t have access to a computer, laptop, smartphone or tablet. TurboTax 2013 utilizes that fact and comes with a super easy tax filing program that lets people do their 2013 tax return with ease. All that’s required is answering straightforward questions about life, which – as TurboTax 2013 hypothesizes – nobody can do better than the tax filer himself.
As part of a new campaign to persuade Americans to file their own taxes TurboTax 2013 has come up with a series of fun, endearing advertisements. And to make sure they reach an audience as big as possible the ads will launch as part of the Super Bowl Ads in 2014. After all everyone has to file taxes, and what other platform reaches all kinds of Americans at the same time in such large numbers?
As most people know SuperBowl ads aren’t just your regular TV ads, they’re the cream of the crop that are in a league of their own. Advertising space of just 30 seconds during the SuperBowl can cost multiple millions. It’s therefore no surprise that SuperBowl ads often feature A-list celebrities and have sky-high budgets. SuperBowl ads are funny, endearing or even small works of arts. Their goal is to achieve maximum impact and with the rise of YouTube many of them have gone viral in recent years. Not an easy thing to accomplish for a company dealing with taxes in comparison to, say, a company selling soda or a TV production company.
Conceptualized by advertising agency Wieden + Kennedy, the TurboTax 2013 SuperBowl ads manage to continue the tradition of funny, clever and endearing SuperBowl ad though. From a girlfriend subjecting her unsuspecting boyfriend to one random question after another to a guy flying with a bird in the sky (yes, you read that right) the TurboTax 2013 ads have admirably put the fun in taxes. Check out an exclusive preview below!