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Turbo Tax Television Ads Will Continue

Posted on | March 20, 2013 | 1 Comment

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Turbo Tax Television Ads Will Continue

TurboTax. H&R Block was attempting to stop their television ads from airing. The initial lawsuit was filed in January, 2013 on the grounds of an infringement on the company’s trademark. H&R Block stated that Intuit’s TurboTax commercials showing people having their taxes prepared by inexperienced tax preparers was directed at the company.

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H&R Block, Miles City (Photo credit: dave_mcmt)

H&R Block is trying to stop Intuit from airing two ads. The first is a scene of a shopper checking out in a women’s clothing store and the sales clerk remembers that she did the customer’s tax return the previous week. The second commercial shows a plumber that is fixing a kitchen sink and he announces to the family that he did their taxes.

First Lawsuit Lost

The U.S. District Court for Missouri ruled against H&R Block’s first lawsuit filed in January, 2013. H&R Block is headquartered in Kansas, Missouri. This in essence meant that Intuit could continue to run its ads and to promote its services such as Turbo Tax 2013 free, and the benefits of using the online software for free tax preparation.

Preliminary Injunction Denied

H&R Block attempted a preliminary injunction to cease the TV ads in March, 2013, but once again, the U.S. District Court rejected the request.

The television ads do not mention H&R Block by name and Intuit has made it clear that the advertisements were to educate the public on tax preparation. Many people have no clue when it comes to taxes and depend on a professional software application such as Turbo Tax 2013 free or a professional tax preparer. H&R block is continuing its lawsuit against Intuit, a spokesperson for the company confirmed.

Why H&R Block is Concerned

Intuit notes in the ads the lack of experience needed in retail tax stores. Intuit stated they only hire CPAs, tax attorneys, and Enrolled Agents to offer advise to customers about tax questions. With both attempts by H&R Block to stop the commercial ads, it’s clear that the U.S. District Court does not see this as an infringement on the company’s trademark, which was the grounds for the original lawsuit.

Intuit and Television Ads

Intuit has said they will continue to run the two ads despite the H&R Block’s determination to keep the lawsuit going. The TurboTax software can be accessed on a secure website and offers free tax preparation in an intuitive and user friendly application. The programs walks the filer through the process by asking question. It sometimes will recommend a different filing especially for the self-employed.


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