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Turbo Tax Television Ads Will Continue

Posted on | March 20, 2013 | 1 Comment

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Turbo Tax Television Ads Will Continue

H&R Block has failed its lawsuit and injunction attempts two times against Intuit’s TurboTax. H&R Block was attempting to stop their television ads from airing. The initial lawsuit was filed in January, 2013 on the grounds of an infringement on the company’s trademark. H&R Block stated that Intuit’s TurboTax commercials showing people having their taxes prepared by inexperienced tax preparers was directed at the company.

H&R Block, Miles City

H&R Block, Miles City (Photo credit: dave_mcmt)

H&R Block is trying to stop Intuit from airing two ads. The first is a scene of a shopper checking out in a women’s clothing store and the sales clerk remembers that she did the customer’s tax return the previous week. The second commercial shows a plumber that is fixing a kitchen sink and he announces to the family that he did their taxes.

First Lawsuit Lost

The U.S. District Court for Missouri ruled against H&R Block’s first lawsuit filed in January, 2013. H&R Block is headquartered in Kansas, Missouri. This in essence meant that Intuit could continue to run its ads and to promote its services such as Turbo Tax 2013 free, and the benefits of using the online software for free tax preparation.

Preliminary Injunction Denied

H&R Block attempted a preliminary injunction to cease the TV ads in March, 2013, but once again, the U.S. District Court rejected the request.

The television ads do not mention H&R Block by name and Intuit has made it clear that the advertisements were to educate the public on tax preparation. Many people have no clue when it comes to taxes and depend on a professional software application such as Turbo Tax 2013 free or a professional tax preparer. Related Posts:

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